Looking Back: Best Deals Promotions of 2011
With 2012 upon us, there is a lot to be hopeful for in terms of the continued growth of group commerce and daily deals. Many sites experienced recording-breaking Decembers because of successful seasonal stores and promotions around the holidays. More broadly, ecommerce continues to see increased usage and tremendous year-over-year gains. Second Street works with over 400 local media sites to power their deals programs, and we asked some of our partners to share highlights from 2011.
What was your most effective promotion in 2011 for growing your email list?
“We did an enter-to-win sweepstakes in the fall of 2011 for two Iowa Hawkeye Football Tickets. It was a two-week contest with 1,360 entries. We included a pre-checked box to sign-up to receive the email for our *here’s the deal program, and we acquired 894 NEW subscribers for *here’s the deal.”
- Joe Matar and Stacey Stefani
The Gazette and KCRG, Cedar Rapids, IA
“Our best single email growth effort was a mobile sign-up at a local 4th of July event. We were on stage at a concert before the fireworks and held out an iPad2. We asked everyone in the audience (about a thousand) to text a message to a specific code to win. Then, when they got the text back, it asked them to enter in their email address to get great deals from ArkansasDailyDeal.com. We had 600+ people sign up in five minutes!”
- Conan Gallaty
Arkansas Democrat Gazette, Little Rock, AR
“No matter what we do, we can’t top the results we get when we roll out a hot deal that everyone seems to want. The biggest boost our list got was shortly after we launched our Dealsaver program and featured a grocery store ad. We sold out our allotment of 1,000 vouchers within several hours; there was a frenzied reaction to the deal.”
- Dan Day
The Modesto Bee, Modesto, CA
