Looking Back: Favorite Deals of 2011
With 2012 upon us, there is a lot to be hopeful for in terms of the continued growth of group commerce and daily deals. Second Street works with over 400 local media sites to power their deals programs, and we asked some of our partners to share their favorite promotions and highlights from 2011.
What was your favorite deal that your site ran in 2011 and why?
“In April, we ran a deal for a Horse Camp. We didn’t know what to expect. The maximum available was 60, which is less than what we would normally take, but with a high price point of $160 a piece, we knew we would still make our revenue goals by selling out. Well, we sold out! The deal was for a 4 day horse camp in the summer (a $320 value). We learned that our audience is looking for things to do and want a good deal for a family/kids activity. And to top it off, this deal was not available anywhere else and was a unique opportunity that only we offered.”
- Joe Matar and Stacey Stefani
The Gazette and KCRG, Cedar Rapids, IA
“My favorite was David’s Burgers who sold 1,462 vouchers and, in the middle of his sale, wanted to pull the plug because too many people were coming into the business and not reading the restrictions correctly. But once Keith (the salesperson) worked with him to help show the owner how to convert these first-time visitors into loyal customers (even if they didn’t read the fine print), he was so pleased with the program that he did a testimonial for us.”
- Conan Gallaty
Arkansas Democrat Gazette, Little Rock, AR
“Late in the year, we had a series of golf deals from a group of five commonly owned and managed courses. The last two sold well not only in our market but in the neighboring markets of Merced and Fresno. It was great to see a regional deal catch fire and extend our reach outside our market.”
- Dan Day
The Modesto Bee, Modesto, CA
What was your favorite deal of 2011? Share it with us in the comments section.
