Selling Deals for a Valentine’s Day Store
9 Tips to Secure Great Deals for Your Valentine’s Store
Seasonal Deal Stores can be a strategic enhancement to any group commerce site, so with Valentine’s Day a little over a month away, now is the time to start planning your store by getting your deals lined up, scheduling your promotions, and prepping your site for success. Here are a few tips for getting the most out of your Valentine Day’s Store.
1. Use your store as a way to push into new and interesting categories that you may not normally pursue. Don’t limit yourself to the obvious candy-and-flowers routine.
2. Your store can also be the perfect place to allow deals with limited inventory to run and get those strong merchants on-board that you may have passed over for a Featured Deal slot. Merchants with only a set number of deals to sell can still be great offers!
A few category ideas:
- Shared Adventure – hot air balloon, skydiving, horseback riding
- Wine or Wine Clubs
- Jewelry and Gift Shops
- Mobile Detailing
- Clothing Boutiques
- Spa Treatments
- Massage
- Movie or Theater Tickets
- Photography Session for Two
- Photo-on-Canvas
3. Identifying key categories and key accounts ahead of time and rewarding those reps that bring in the top deals or the most deals from a targeted category is a great motivator to find those Grade A deal opportunities.
4. Including your merchants’ logos and offer in the ads is a great selling point for securing the best deals.
5. These stores also give your marketing department a theme to promote around. The success of your store depends, in large part, on how well you promote it. Getting the word out early and consistently is key to drumming up excitement among your users as well as merchants.
6. For Valentine’s Day Store in particular, consider creating two promotional campaigns – one targeting men and one for women – and feature the appropriate deals for that gender.
7. Valentine’s Day lands on a Tuesday this year, so there will likely be a lot of couples celebrating the weekend before. So, to make sure you’re covered, you should launch your store around the first of the month and let it run through the 14th. This will allow you to reach those shoppers who prefer to buy early as well as accommodate those who might need a last-minute gift.
8. Refreshing your sites’ look and feel with the colors and images of the season is always a best practice. Whatever you use online – colors, copy, graphics – be sure to also use in your offline promotions to keep your branding consistent.
9. Certainly don’t forget to leverage one of your most powerful assets – your Featured Deal email. Include promotions and top deals from your store here to make sure your most loyal users are aware of the special event!
Whether your deals are gifts or are a way for couples to enjoy the holiday, a Valentine’s Day Store can give you a first quarter boost and bring a little love to your deals site.
