A few weeks ago, we blogged about WGN’s contest tie-in to Prince William’s upcoming nuptials (see previous post here). Well, the entry period has ended, the three finalists have been chosen, and the race to win WGN’s crown is on! Today, those three lucky couples were on WGN’s news segment and participated in a dating show-like game. Check out the fantastic video below. Terrific work, WGN, we can’t wait to see who wins!
Update! On April 28th, the day before the real royal wedding, winners of WGN’s Royal Wedding contest, Shelly & Joey, wed on their Morning News show. Congrats! Watch the full coverage below:
In honor of Prince William & Kate’s approaching vows, WGN-TV (Chicago, IL) decided to throw a Royal Wedding Contest for one lucky couple. The winning couple will be married live on WGN Morning News, one day before the real royal wedding nuptials – the entire wedding package is valued at nearly $60K. Check out the press release for the contest here. Cheers, WGN, great work!
To find out more about running a wedding contest, check out our post UPICKEM + Royal Wedding.
Prince William and his bride-to-be are mere weeks away from tying the royal knot. The date was even declared a national holiday in the UK!
What are you doing to capitalize on the excitement? This is a great opportunity to get creative and line-up an advertiser related to weddings or romance. Tie in the royal wedding to your promotion to create more buzz! Here are a few ideas to get you started:
1. Wedding Giveaway: A complete wedding giveaway is becoming one of the hottest contests to run on the UPICKEM platform. Here are a few of our affiliates who’ve done it, including our 2010 contest of the year.
- Newsday‘s Wonderful Wedding Giveaway
- The Orange County Register‘s Wedding Contest (contest of 2010)
2. Run a sweepstakes or a submit an engagement photo to win a part of a wedding: reception hall, cake, photographer, etc.
3. Submit a photo of your wedding to win a weekend getaway.
Newsday (Suffolk, NY) hosts this wedding contest (quickly becoming very popular on the UPICKEM platform) that was a huge hit with readers.
– Total Revenue: $31,000
– Prize Value: $26,000 wedding package, including venue, entertainment, photographer, floral design, videographer
– Winner was chosen by title sponsor because of their touching story (Their story wasn’t about deserving it more than anyone else, but about how they got through hardships together and they are best friends and look forward to a long life together or friendship and love.)
“The success of this contest was great considering we were catering to an extremely niche audience. This is not only a contest for engaged couples to win a wedding, but the wedding had to be in March of 2011 which is a challenge in itself to plan everything that quickly!”
– Joe Marmer, Interactive Product Manager
