KISS-FM asked listeners to upload a video of their acapella versions of one of two songs: “One Last Cry” by Brian McKnight or “Sweet Thing” by Chaka Khan. All entries get a chance to win $25,000 and a chance to open for Jill Scott & Anthony Hamilton. Not only does this contest look incredible, it generated excellent participation from the station’s audience. Great work!
Best Burger in Town from The Suburban (Saint Laurent, Quebec) is a unique video contest. Burger joints around town entered a video promoting their delectable burgers and readers voted for their favorites. Plus, every time readers vote, they are entered for a chance to win a gift certificate from a participating restaurant. What a clever idea!
WJW-TV (Cleveland, OH) promotes the I-X Indoor Amusement Park‘s stay in their town by running this video contest. Viewers submit a video of themselves singing the park’s catchy jingle for a chance to win 3 stellar prizes – grand prize is a VIP party for 20 to the park. Browse through the adorable entries, but I’m giving you fair warning, this jingle has been stuck in my head for 4 days.
To see more successful video contests, click here.
College basketball fans across the country are gearing up for their absolute favorite time of the year – the March playoff tournament. If you are one of these folks, ask yourself, “what could be better than watching the game from my 60-inch tv?” The answer? Attending the tournament! Well, the Big Ten Network gives fans a chance to do just that with this oh, so, clever video contest. To enter, fans submit a video of their best Gus Johnson-esque announcer bit and top 3 attend the tournament and compete for the grand prize. A very engaging, unique idea for a custom sports contest – great work!
In addition to running UPICKEM’s National College Basketball Bracket, Atlanta Journal-Constitution is hosting their 5th annual custom designed Slam Dunk Contest for local high schoolers to show off their skills on the court. Slam dunk kings post a video of their best dunk in hopes to win the contest, what a fun idea! The AJC does a wonderful job of promoting this contest on their blog and created a powerful promotional video below:
Cynthia Daniels Du-Bose, the AJC’s Senior Producer weighed in on the contest:
Established as a round-by-round contest, Slam Dunk – now in its fifth year – has never awarded its winner a prize. It operates simply off of giving “buzz” and “bragging rights” to its winner. Our goals for 2011 are to increase interactivity; and to establish “buzz” around the contest. Right now, we are pegged to announce the winner right before the state championships begin.
Count on 2 (Charleston, SC) helps Ashley Furniture Home Store find their next spokesperson with this super fun, creative video contest. Local viewers enter a video of themselves reading a pre-determined script (all submissions receive a 20% off coupon to the store). One grand prize winner is the spokesperson for 1 year, and the best part – drumroll, please – a $10,000 shopping spree to Ashley Furniture!
