Depending on your goals, video contests can be very valuable to run. The more effort that has gone into creating the contest entry, the more actively engaged players will be. Furthermore, with mobile devices it is now easier than ever for your audience to create and instantly upload high-quality video. This means that video contests can now attract even more entries than before. Continue reading
How to Maximize Your Sponsor’s Exposure
When creating a sponsor package for your advertiser, you have a multitude of options for elements to include. The following is a comprehensive list of promotional elements that you can use to add value to sponsor packages. Continue reading
How to Promote Your Contests: A Checklist
After securing a sponsor for your contest, promotion is the next step to secure ROI for your advertiser. Here’s a comprehensive list of methods to promote. Pick and choose from the list based on what makes the most sense for your contest. Continue reading
Leverage Your Digital Assets in Contest Sponsorship Packages
If you want your online contest to be successful, it is crucial that the contest sponsorship packages and media schedule you build to promote the contest allocate your resources where they will be most effective at converting prospects to customers. Be sure to emphasize your digital assets when creating contest sponsorship packages. Continue reading
Case Studies: 5 Media Companies Hit It Big with Golf Contests
Running a golf contest is an opportunity to bring an audience of active golfers and passionate enthusiasts back to your site week after week – not to mention drive significant revenue. As you are planning your golf promotions, draw inspiration from these success stories. Continue reading
4 Tips for Organizing a Contest around a Community Event
Running a contest around a community event allows you to deepen ties with your local community while driving lots of revenue at the same time. We have been running our Fair Photo Cover Contest in partnership with the The Great Darke County Fair for several years now, and the most recent one generated $100,000 in contest sponsorship revenue. Continue reading
County Fair Photo Contest Drives $100K and Fosters Community
At the Daily Advocate, we have found that a great way to directly engage with our audience is to run a contest around the Great Darke County Fair. The contest is wildly popular, as kids (and parents, too!) love to see their photos in print. Continue reading
Engage and Delight Your Audience with a Facebook Page for Contests
Here at U-T San Diego, we have had great success with a dedicated Facebook page for our contests. Facebook has proven to be a good medium for us to reach our current audience and increase engagement, as well as add new followers. Read on to learn more about how we administer the page, as well as for tips for starting a dedicated Facebook contests page of your own. Continue reading
Fantastic Ideas for Sweepstakes Prizes
A robust database is a crucial tool for your media company, and sweepstakes are a great way to grow both your email list and Facebook likes. Offer these prizes and your customers won’t be the only ones to win!
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Case Study: How GateHouse Drove $3MM with Group-Wide Contesting Strategy
Discover how GateHouse Media developed a year-long contesting strategy to drive over $3MM across their properties in 2012. Continue reading
