Free deals are one of the best ways to grow your deals program’s database. After all, everyone loves the word “free.” When people have the opportunity to receive something for free, they often perceive what is being offered as immensely more valuable than it actually is. Continue reading
Why Deals Work for Local Media
When it comes to deals, all local media companies have certain advantages over deals pure plays. Media companies are local, trustworthy, and connected, with deep roots in the community. Being immersed in the community means that media companies can offer a variety of promotion to deals merchants. Continue reading
Best Practices for Sending Multiple Deal Emails in One Day
Since 66% of all deal purchases come from email, sending daily emails to alert your customers of what you have to offer is incredibly important. While we recommend only sending one deal email a day most of the time, there are a few situations when it makes sense to send a second deal email. Continue reading
Top Takeaways: 9 Tips for Maximizing Your Promotions Revenue This Summer
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions! A great way to capture a share of the seasonal revenue is to run online promotions – like a deals store and a contest – and to target advertisers your customers are already planning to spend money with. Continue reading
How to Create a Custom Facebook Tab for Contests & Promotions
One way to optimize your Facebook page for contesting is to create tabs to advertise your contests. Facebook tabs are the little apps that live at the top of your page, right below your cover photo. Every page comes preset with certain tabs, but you can also add up to 10 custom tabs to your page. Continue reading
Top Takeaways: 7 Tips for Selling Father’s Day Promotions
Online spending especially is on the rise, so Father’s Day is the perfect opportunity for media companies to generate some extra revenue by running online promotions – both contests and deals stores. To discover best practices and tips for planning, selling, and administering Father’s Day promotions, check out our How to Sell Father’s Day Promotions webinar takeaways. Continue reading
How to Promote Your Deals Program: A Checklist
You spend a lot of time on your deals program, from prospecting potential advertisers to selling to following up with your merchants post-deal. The best way to earn a return on your investment is to promote your deals site and the deals you are featuring as much as possible. The following is a comprehensive list of methods to promote deals. Pick and choose from the list based on what makes the most sense for your deals program. Continue reading
Why Local Media is Winning the Local Deals Battle
National sites are pulling out of small and mid-size markets and local is winning the battle. Deals work for a large number (but not all) advertisers and this is a long-term opportunity for you to own a valuable franchise in your local market. Now is the time to double down and become the local deals market leader in your market. Continue reading
How to Harness the Power of Deal Credits
Promotional credits are a valuable incentive to help to re-engage inactive buyers, add new customers to your database, or accelerate purchases and spike sales during a slow period. Although you could run a promotional credit at any time, they are especially appropriate when used to celebrate a special anniversary or to generate excitement in advance of a deals store. Continue reading
Dos and Don’ts for Writing Irresistible Deal Email Subject Lines
The vast majority of all deal purchases originate from a deal email, so focusing on email success is vital for any deals program. But inbox clutter is ever-increasing, so subject lines are critical to ensuring that your emails are read. To streamline the process, here are a few dos and don’ts to help spice up your subject lines. Continue reading
