When you are targeting advertisers to sponsor your Father’s Day contest or a feature a deal in your Father’s Day store, you have a lot of options. Since there are 67.8 million dads in the United States, there’s plenty of room for variety. Here’s a list to help you start narrowing down a little. Continue reading
Monthly Deep-Dive: Deals to Target for June
It’s April. Your Summer Camp Store and your Golf Store are up and running, and your site is full of regional travel deals, golf deals, car maintenance, tanning, and skincare deals. So what now? When it comes to selling deals, you should always be working at least two months ahead. Continue reading
Father’s Day Spending Surpasses $12.5 Billion
Since there are 67.8 million dads in the United States, the potential for success with Father’s Day promotions around the holiday is huge. Total spending for Father’s Day was expected to reach $12.7 billion in 2012, with the average person spending $117 on gifts for their fathers, grandfathers, husbands, brothers, and friends. These numbers were up 10% from 2011, and this upward trend is projected to continue in 2013. Continue reading
Top Takeaways: 8 Tips for Selling Mother’s Day Promotions
Mother’s Day is one of the top spending holidays of the year, with the average American spending $152 on gifts for their mothers. To learn best practices and discover tips for planning and selling Mother’s Day promotions, as well as find inspiration in past success stories, watch a recording of our How to Sell Mother’s Day Promotions webinar or read our top takeaways. Continue reading
Advertisers to Target for Mother’s Day Promotions
There are an estimated 85.4 million mothers in the United States, and the chance to target this diverse population appeals to a wide variety of advertisers. The obvious Mother’s Day gifts are flowers, cosmetics, and jewelry, but there are many more to choose from as well. This list will get you started, but many other advertisers could also be great choices to sponsor a Mother’s Day contest or feature a deal in a Mother’s Day deals store. Continue reading
Case Studies: Mother’s Day Deals Stores That Generated 5-Figure Revenue
Mother’s Day is a major gift-giving holiday in the United States, and over half of those who celebrate the holiday take their mothers out for a nice dinner or brunch. As the media companies featured below discovered, a great way to capitalize on the holiday and capture a share of the sizeable holiday revenue is by running a deals store. Continue reading
5 Ways to Deepen Relationships with Your Deal Advertisers
When it comes to deals, deal quality will always win out over sheer deal quantity. But how do you consistently stock your site with high-quality deals your customers will love? One way to do so is by creating relationships with your advertisers and featuring follow-up deals. This provides your advertisers with even more promotion and ensures you a steady stream of deals that have already proven themselves to be successes in your market. Continue reading
Steps for Finding Success with Group-Wide Deals Stores
At GateHouse, we wanted it to be as easy as possible for our individual properties to implement and find success with deals stores over the course of the year. With that in mind, we adopted a plan for deals that mirrors the contesting strategy that generated $3 million for us in 2012. Continue reading
Monthly Deep-Dive: Deals to Target for May
It’s March. Your Spring Break Staycation store is in full swing, and your site is filled with summer camp deals, museum deals, and landscaping deals so you customers can get their houses ready for spring. So what now? Target these advertisers to keep your deals fresh and seasonal in May. Continue reading
Dos and Don’ts for Deals Stores
There are so many reasons to run deals stores. From keeping your customers engaged to securing difficult advertisers and expanding your deal mix, deals stores are the perfect way to amp up the revenue for your deals program. However, if you want your deals store to be a success, there are certain pitfalls you want to avoid. Continue reading
