At U-T San Diego, we love movie ticket giveaways as much as our readers do. Long our most popular type of contest, they’re easy to put together, bring in new email subscribers and consistently reward our entrants. And with a cross-platform promotional approach, we can reach our free-stuff-loving audience where they most frequently spend their time.

U-T Contests runs at least three movie ticket giveaways at a time, thanks to our partnership with a local movie promotions company, which supplies tickets in return for contest advertising in the newspaper.

New and returning entrants love these giveaways because they are a quick and easy way to win a night out. The high volume of prizes (typically 75-100 passes for two) gives all entrants a significant chance of winning. (Here’s a few more ideas for sweepstakes prizes!)

We love them because they are easy to produce and launch. With the help of a standard design template we created and a standard giveaway contest we created in Second Street’s contest platform, we can get one online in less than 15 minutes. And with each giveaway bringing in 500 to 2,700 entries, we’re well poised to collect new email addresses by including opt-ins on the registration page.

We recently gave away passes to an advance screening of “Oz, the Great and Powerful.” We promoted the contest extensively on our U-T Contests social media accounts (both Twitter and Facebook), on UTContests.com, in the weekly U-T Contests print ad that appears in our entertainment tabloid, and – most importantly – in our weekly U-T Contests email newsletter.

To see even more examples of promotional posts for our movie giveaways, take a look at this selection on Storify.

Over a two-week period, the contest garnered 2,075 entries with 1,306 unique entrants. This simple, enter-to-win movie pass giveaway also brought in more than 250 new email subscriptions thanks to the opt-ins we included on the registration page.

The value of our cross-platform promotional approach was revealed when we looked at the
number of submissions by day:

A full 22% of submissions from the first week of the contest were received on the third day, when we sent the promotional email to our U-T Contests list.

We invest a significant amount of our content creation for U-T Contests into social media marketing. But, as the graph above shows, more traditional methods can provide substantial impact.

Four times as many people entered the contest from our website over Facebook – in large part due to its inclusion in our weekly email newsletter. With 70,000 subscribers, this newsletter is a valuable promotional tool for our in-house and sponsored contests.

Even if you are primarily running your contest on Facebook, don’t neglect to leverage your email lists — the most powerful promotional resources that you own.

What types of success have you had with driving engagement for contests from your email campaigns?

The post Case Study: U-T San Diego Movie Pass Giveaway Harnesses the Power of Email appeared first on Second Street Lab.

Do you have too many Facebook fans that you don’t need any more? Is your email database so large that you are no longer trying to grow it? Do you have so much money coming in from Facebook contests you don’t know what to do with yourself?

Probably not.

The good news is, there is immense opportunity with Facebook to grow your audience and Likes, drive revenue and website traffic, and build up your email database. This means that Facebook promotions – contesting in particular – should be a cornerstone of your promotional strategy.

Facebook contests build Likes for your page and encourage engagement, which in turn allows you to reach a wider audience and maintain visibility in your fans’ News Feeds.

To discover best practices and strategic tips for planning successful Facebook promotions, watch a recording of our Facebook Promotions Overview webinar below, the first in a series focused on making Facebook contesting a bigger part of your promotions strategy for the year, or read on to see our top takeaways. To learn even more about how to sell and market Facebook promotions, join us for the second installment of our Facebook Promotions Webinar Series.

Here are the highlights from the presentation:

1. Have a plan. The first step to being successful with Facebook promotions (as well as all promotions!) is to have a plan and to have a team dedicated to social media. Your social presence is too important to be delegated to your intern – you need a core of employees who know your company vision and voice well enough to take responsibility for Facebook and other social networks. You also want to be sure that your Facebook contests are integrated into your existing promotional strategy. Not only is it a good idea to create an editorial calendar to keep track of what you will be posting to Facebook, but you should plan to frequently run sweepstakes to grow your fan base and your email database – occasionally mix it up and drive engagement with submission contests. Use our Ultimate Checklist for Launching the Perfect Facebook Contest when you’re ready!




2. Add an opt-in. Always add an opt-in to every single contest you run, whether it is on Facebook or not. It can be an easy detail to overlook, but that simple checkbox is your key to a large database that expands your reach for future promotions. Furthermore, your database is a valuable asset when you are selling sponsorships or agency services to your advertisers, and a larger email list results in more revenue from your deals program. If you want, you can even add multiple opt-in checkboxes to gather email addresses for a variety of different lists. Don’t forget to have the opt-in pre-checked!




3. Promote. Leverage every available asset when you promote your Facebook contests in order to ensure that you reach the widest possible audience. It’s especially important to use digital assets – like emails, social media posts, and banner ads – to support your traditional assets, because digital assets more easily drive digital conversions. After all, it’s much easier to click a link than it is to remember or retype a URL from a print ad or on-air spot. You also want to be sure that all of your contests, including your Facebook contests, are prominently displayed on your website. You can even create a special page in the navigation just for contests! Finally, you want to be sure not to neglect your most important asset of all – email. Email is a HUGE driver of digital conversions, especially when it comes to online promotions. In fact, Quad-City Times typically sees 70-80% of contest entries come from the promotional invite emails the newspaper sends.




4. Monetize. There are several ways to monetize your Facebook promotions. Firstly, you can sell sponsorships as you would for any other contest. Since Facebook contests have the added benefit of potentially growing Likes for your advertiser, they will be even more desirable. You can also run agency-model Facebook contests that you create and administer for a specific advertiser on their Facebook page. This works in any size market, both large and small. In both cases, be sure to put a price tag on every element of the promotion and emphasize the level of exposure that your advertisers will get if they participate.




5. Know who you’re talking to. If you want to be truly successful on Facebook, you need to know who your audience is, what their interests are, and what they’re engaging with. Fortunately, thanks to Facebook Insights, you can easily figure all of this out. It’s a good idea to use data gathered from Facebook Insights to create a sample fan profile. Then, when you create content, do so with that persona in mind.




6. Optimize for mobile. Over half of Facebook users see posts and status updates on their smartphones, so you want to be sure that your Facebook contests (and the posts promoting them) are fully mobile-optimized. Before you post, always double-check that any links you include are mobile-friendly and that the copy and images you include will be easy to absorb for an audience on the go.




7. Engage your audience. Your audience on Facebook is composed of real people. This may seem obvious, but it’s important to remember. Treat them as you would like to be treated – don’t shout, and always respond to their questions and comments. Creating a two-way conversation will also benefit your score on EdgeRank, the algorithm that Facebook uses to determine who sees your updates in their News Feeds, which rewards interactions as well as multi-media content. With a higher EdgeRank score, you will be able to reach a wider audience and create more buzz. No matter what, be thoughtful about the conversations you try to inspire. Social media is ultimately about authenticity, and it will be patently obvious to your fans if you keep asking for Likes just for the sake of getting more Likes.

How do you plan to incorporate Facebook contesting into your promotions strategy this year?

To learn more about how to sell and market Facebook promotions, join us for the next presentation in our Facebook Promotions Webinar Series.

The post Top Takeaways: 7 Tips for Running Excellent Facebook Promotions appeared first on Second Street Lab.

As you well know by now, your company needs to be on Facebook. People spend more time on Facebook than anywhere else online, and you want to be where the crowd is. Beyond that, there are plenty of other benefits too.

1. Build relationships. Thanks to Facebook and other social networks, brands are able to connect with fans in ways never before seen. Not only are you able to have personal conversations with the members of your audience, but thanks to Facebook Insights, you can also learn exactly who your audience is and what their interests are. Facebook is the only social network to provide this type of insight, and it does so with a depth that even website analytics are unable to achieve.




2. Grow your email list. Contests are always one of the best ways to grow your database, and Facebook contests (be they submission or sweepstakes) are no exception. Provide some incentive in the form of a desirable prize, and people will be glad to Like your page and sign up. Be sure to include an opt-in on the registration page for the contest! Furthermore, Facebook is, at it’s core, a marketing channel, so you shouldn’t be afraid to occasionally devote a post to encouraging your existing fans to sign up for your email list. When you do, you again want to emphasize the benefits that they will receive by being on your list.




3. Drive website traffic. If you frequently post updates that are interesting to your audience on your Facebook page and include links back to content on your website, you can drive immense traffic. When you do post, remember to include a call to action encouraging those who see the post to click the link to continue reading the article to to engage with other multimedia content.




4. Make money. There are several ways to monetize your Facebook page. First, you can run sponsored contests where advertisers pay to be a part of a promotion taking place on your page. Second, you can sell agency-model Facebook contests to your advertisers as a service, and run the contests directly on their pages. Finally, you can build up a Facebook page or following around your deals program and drive direct revenue from posts you share are deals you are currently featuring.




5. Become a better business. If you get to know your audience and pay attention to social analytics, you can more effectively manage and share your content. For example, if a certain story or post is trending on your website, take a look at where the traffic is coming from. If much of it is coming from Facebook, it’s clear that your audience is interested in the topic and it may be worthwhile for you to share similar content on social in the future. Also, if you take the time to get to know your social audience and engage your Facebook following, you will find that your fans can help you in the content creation process as well. Ask questions, call for pictures or story ideas, and encourage a two-way conversation between you and your Facebook fans at every opportunity.

To learn more about the benefits of Facebook contesting (and the strategies you can use to succeed), join us for our Facebook Promotions Webinar Series. Accompanied by a variety of experts in the Facebook promotions space, we’ll review why Facebook contests are an important part of your business, and then dive into sales and marketing tactics. You don’t want to miss these – sign up now!

The post What Can Facebook Do for You? appeared first on Second Street Lab.

The idea that deals are great for local media is not a new one.

Deals open the door to a new pool of advertisers, and in particular advertisers who feel that traditional media advertising is expensive and therefore beyond their reach. Featuring a deal with a local media deals program allows these advertisers to experience the power of this program without the upfront investment, and your media company still generates revenue.

When it comes to deals, all local media companies have certain advantages over deals pure plays and national sites. Media companies are local, trustworthy, and connected, with deep roots in the community. Featuring a deal on a media site is an unspoken endorsement from a trusted source of local information, which is not the case for national deals sites with no connection to your community in particular. Additionally, the local advantage goes beyond the ability to send a simple email – being immersed in the community means that media companies can offer a variety of promotion to deals merchants, as well as ongoing advertising products and services.

Those are advantages that all local media companies share when it comes to featuring deals. However, there are also additional advantages particular to each media type. We are giving an in-depth look at the strengths that newspapers, television, and radio bring to deals programs.

Read on to find the special strengths that each media type can take advantage of when it comes to promoting deals.

Why Deals Work for Newspapers

Newspapers are brands that have been in the community for over a century in some markets, but are also highly relevant today.

In fact, the number one website in a given market is often the local newspaper’s site, and newspapers are usually the leader in mobile traffic as well. Newspaper sites receive so much traffic because their audiences frequently return and spend significant time checking for the latest updates on news content. This digital audience is highly loyal, and includes many paid subscribers to the newspaper. Furthermore, it is a mature audience with lots of spending power and children in the household.

When it comes to deals, newspapers have a diverse array of promotional products to offer advertisers, including all of their online resources (email, social media, and ROS ads), the newspaper itself, single-sheet inserts, special sections, and direct mail to subscribers. The large email databases that newspapers have are particularly valuable. They are a perfect audience to market your deals program to with a promotional credit.

Finally, customers are used to looking for deals and coupons in the newspaper – a deals program is just the digital version of that.

Why Deals Work for TV

When it comes to promoting deals, one of the major advantages that television has is its emphasis on video and visual content. It’s possible to send a camera into the business and do a 2-3 minute segment so your viewers can actually see the business or restaurant being featured on your deals program. This same video can be used in a variety of ways, including advertiser-friendly programming, voiceovers, promotional spots, and online streams.

Since television is perceived as the most expensive form of advertising, many advertisers do not think that it is achievable. This means that once they realize the dollar value of the promotion they are receiving for no upfront cost, they are likely to become very interested in featuring a deal.

Finally, 65% of media deal buyers are female, and 66% of media deal buyers are 35-64. This is the same demographic of the typical daytime TV viewer, and since this audience tends to be actively paying attention to what they are watching, it makes them ripe for deals advertisers to reach.

Why Deals Work for Radio

Radio can do one thing that truly sets it apart from other broadcasting mediums: their ability to truly activate large audiences by igniting their passions.

The secret is in the on-air personalities. Radio DJs connect with you the way a friend would and you get to know them on a personal level. This provides the ability to build trust, and this trust can be leveraged in very powerful ways. People love to connect, and as such we place very high value on recommendations from other people. Research from Hubspot supports this, showing that 90% of people believe brand recommendations from other people over those from advertisements.

There is a huge opportunity for radio to leverage this passion for connection and use endorsements to their advantage in the the deals space. Radio DJs can try the services a business offers and build personal recommendations supported by creative multimedia content such as blogging, video, social media and on-air.

Furthermore, even in today’s digital age radio reaches over 93% of the U.S. population every week. That’s 240 million people, with the average person spending 15 hours/week with radio.

While all media companies share many advantages when it comes to running and promoting a successful deals program (and are collectively winning the battle for control of the deals space), each type of media brings it’s own distinct strengths. When planning your deals strategy, be sure to leverage those unique advantages. And remember, no matter the media, every resource and tool you use to promote your deals program has a value. Don’t be afraid to let your advertiser know the investment your program is making to ensure the success of their deal.

Source: Arbitron

The post Why Deals Work for Local Media appeared first on Second Street Lab.

Does your deals program need a refresher? Are you looking for inspiration? Something to shake up your strategy?

You don’t need to start from scratch.

You have special sections, editions, stations initiatives, or promotions calendars, right? So why not align your deals and deals store promotions with those calendars and maximize your promotional power?

Aha!

Sometimes the best place to start when you’re looking for something new is with what you already have. Scan your calendars for promising opportunities like holidays, big local outdoor events, or any other special programming you are already planning for. If you are already going to be running special programming around golf, say, why not add in a golf deals store and cross-promote? Or, say you’re planning to run a Mother/Daughter Lookalike contest for Mother’s Day. Try aligning it with a Mother’s Day deals store for maximum impact.

So there you go. Freshening up your deals program by aligning it with existing content is easy. All you need to remember are these three steps:

1. Align your calendars.
2. Cross-promote.
3. Watch your database and revenue grow!

That’s all there is to it!

The post The Deals AHA! Moment appeared first on Second Street Lab.

It’s May.

Your Mother’s Day, prom, and graduation contests are in full swing. So what now?

When it comes to contests, you should always be planning and selling at least two months ahead.

It can be overwhelming to keep track of both what you should be running each month and what you should be selling for several months ahead. We know. That’s why we created this monthly deep-dive laying out the contests you should be selling each month. This article covers which contests you should be selling in May (and running in July).

For information about how to plan out your contest strategy for the whole year, watch the webinar we did with Rebecca Capparelli from GateHouse Media. You can also read our the top takeaways from the presentation. To find out which contests you should be selling in May, keep reading.

Contest Ideas for July

• Travel
• Picnic Recipes
• Patriotic

Want to learn which contests you should be focusing on selling in June? Check out this article (or learn how to plan a comprehensive strategy for the whole year right now).

The post Monthly Deep-Dive: Contest Ideas for July appeared first on Second Street Lab.

Background:
West Hawaii Today, a part of Stephens Media, is a 13,000 circulation daily newspaper in Kailua-Kona, Hawaii. The paper has been running online contests for several years now.

The Idea:
West Hawaii Today’s audience has an interest in pets, and the paper’s Best Pet Photo Contest was a way to tap into this community inclination. The contest coincided with the local St. PETrick’s Day event, of which West Hawaii Today is a sponsor, and the winners of the Best Pet Photo Contest were announced on April 11th, which is National Pet Day. Since a contesting best practice is to create contests that tie in with events in your local community and initiatives that you are already sponsoring or producing, West Hawaii Today was already off to a great start.

The Execution:
When selling the contest, West Hawaii Today targeted both new and existing advertisers that catered to pets, such as veterinarians, pet shops, and boarding facilities. In addition, the paper approached some of their current advertisers who use pets as their mascot.

The one official sponsor for the contest was Petco, who provided gift cards to the winners of each of the three categories – Best Dog Photo, Best Cat Photo, and Best Photo of Another Animal.

Petco’s logo was included on all print ads for the contests and mentions on the contest page. The newspaper promoted the contest with print ads in not only West Hawaii Today, but also in sister publications North Hawaii News and the Hawaii Tribune Herald. The contest was also promoted with posts on the paper’s Facebook page and online on their website. Contest participants were encouraged to post about and share the contest with their friends and family as well.

The contest was further promoted by the Hawaii Island Humane Society, who assisted the paper by spreading the word about the contest to their visitors. In return, West Hawaii Today hopes to involve the Humane Society more directly in their next pet contest.

The Results:
West Hawaii Today generated 506 email opt-ins for their deals program and 515 general communication opt-ins from the checkboxes on the contest registration page. The Best Pet Photo Contest ultimately drove $1,225 in revenue, and while it was running the newspaper was contacted by additional advertisers who were interested in participating in the contest in the future. At the end of the contest there were over 51,000 pageviews. Finally, the newspaper received lots of feedback from their readers with praise for putting on such a fun contest!

Why It Worked:

• People love their pets and tend to already have lots of photos of them, so the barrier to enter the contest is low.
• The contest coincided with a local event – in this case St. PETrick’s Day.
• The paper reached a wider audience by teaming up with other area publications to promote the contest.
• The promotional strategy for the contest included both traditional and digital elements.

The post Case Study: Pet Contest Generates over 1,000 Opt-Ins for Small-Market Paper appeared first on Second Street Lab.

When you are running a contest on Facebook, there’s a lot to keep track of. That’s why we have created a three-part checklist to make sure that everything goes smoothly. The first part of the list covers everything that you need to do when you plan and build the contest, the second goes over what you should do during the launch process, and the third includes a few steps for following up after the contest.

Part 1: Plan and Build the Contest

• Make sure you are compliant with Facebook’s Terms of Service and have a Facebook app provider to administer your contest. Using Facebook’s functionality to run a contest puts your Page at risk for being shut down.
• Create a fake Facebook Page to use as a test site as you perfect the contest.
• Determine your contest rules and restrictions.
• Select a prize and lay out the prize name, value, and details.
• Write an opt-in for your email list to include on the registration page, and confirm with your sponsor whether you will be including an opt-in for them as well.
• Make sure your contest will be mobile-optimized. 50% of users access Facebook via their mobile phone, and this number is growing rapidly, so this point is non-negotiable. Make sure to confirm that your contest app provider is mobile-friendly (bonus: Second Street’s software is!).
• Coordinate and confirm your plan for contest promotion. It’s a good idea to create a schedule to keep track of everything.
• Consider the standard sizes for promotional elements on Facebook.
  • The maximum width inside of the Facebook app is 810 pixels. Your Like-gate should be 810px x 600px.
  • Your Facebook App image should be 111px x 74px.
  • Your cover photo should be 851px x 315px.
• Prepare at least one custom Facebook image to be included with status updates – you’ll get much more engagement on your updates if they contain a photo since photos are liked 200% more than text updates! If possible, create more than one image since you will be talking about this contest for weeks; a little variety is preferred so your fans don’t get bored. Use eye-catching color, include your logo and have a call to action.

Want to take your contest promotion to the next level? Create a short (30 seconds to 1 minute) promotional video and upload it to YouTube. Videos are shared 1,200% more than links and and text posts combined. These can be captured easily on your smartphone or by using an app like Vine. Check out this fun video from 105.5 Triple M (WMMM) in Madison, WI; they “interviewed” Bono from U2 to generate buzz and grab the attention of local musicians for their .mp3 contest.

Part 2: Launch the Contest

• Place the contest on your real Facebook Page after you have thoroughly tested everything on your fake Page.
• Write a post promoting your contest, upload your image and pin it to the top of your page. The post will stay at the top for 7 days, which is especially important when it comes to mobile users. Apps do not work on Facebook mobile, so without this pinned post mobile users will have a difficult time finding your contest. (Here are some tips on using all of Facebook’s free tools to promote your contest.)
• Make sure you have the name/URL of your sponsor’s Facebook page so you can easily tag them in status updates them when you promote the contest. Make sure to have already Liked the Advertiser’s Page while using Facebook as your Page. Not sure how to do that? Watch this quick how-to video that I made.
• Schedule your Facebook posts using Facebook’s post scheduler. The trick is to make these sound conversational so your updates can work as hard for you as they possibly can. If your updates are engaging, fans will interact with them and help your contest spread virally to friends of fans.
• Schedule your tweets using Hootsuite or similar Twitter management tool. Since you only have 140 characters use a link-shortening service like bit.ly which also allows you to track clicks over time. Take the time to @mention any relevant accounts such as the prize sponsor; this increases the potential virality of your tweet because they will be notified they are tagged and (hopefully) retweet it to their audience. If possible, create a unique hashtag that coordinates with your contest.



• Change your cover photo on Facebook as soon as possible after the contest launch to include a call to action to enter.
• If you are on Pinterest, create a “pinnable image”. In addition to the image tips for Facebook, some Pinterest-specific tips include:
  • Use the words “contest,” “giveaway” or “promotion”.
  • Add the dollar amount for the prize and mention the contest end date.
  • Use hashtags.
  • Include the link to your website and a call to action to learn more.

Part 3: Follow-Up After the Contest

• Contact the winner and fulfill the prize.
• Publish a post on your website and various social networks announcing the winner as soon as the contest is over.
• Download all your opt-ins and send a follow-up email within a week or two.

So there you go. Once you have this checklist in front of you, planning and administering a Facebook contest is simple.

Are there any steps you would add to the list?

The post The Ultimate Checklist for Launching the Perfect Facebook Contest appeared first on Second Street Lab.

It’s May.

Your Mother’s Day store is already in full swing and you’re launching your Graduation store. You site is full of deals for outdoor decor, nurseries and garden centers, spas and massage, and family attractions. So what now?

When it comes to selling deals, you should always be working at least two months ahead. If you are putting together a more complex project – like a deals store – you should be working a full three months ahead.

It can be overwhelming to keep track of both what you should be running each month and what you should be selling for several months ahead. We know. That’s why we created this monthly deep-dive laying out the deal categories you should be targeting each month. In addition to the categories you should be targeting to supplement your regular selection of popular evergreen categories, we’ve included ideas for deals stores. This article covers which deals to target for July.

For information about how to plan out your deals strategy for the whole year, watch the webinar we did with Shannon Dunnigan from GateHouse and Jodi Brooks from The Repository. You can also read our the top takeaways from the presentation. To find out what you should be selling in May, keep reading.

Categories to Target

The deals you are selling in May will be featured in July, so focus on categories that will help your customers get outside and enjoy the hot summer weather. Summer is also a time when many of your customers will be heading on vacations, so regional travel is another strong category to target.

• Camping
• Outdoor activities
• Summer events, like festivals and concert series
• Regional travel
• Wineries

Deals Stores to Prospect

Back-to-School Deals Store

Anything that will help your customers restock and prepare for the upcoming school year belongs in this deals store. And remember – back-to-school includes everyone from preschoolers to seniors in college (and even grad students!) so be sure to have a variety of deals in your store so there will be something to appeal to everyone.

• Retail, such as clothing and furniture
• Grocery stores
• Electronics
• Restaurants
• School supplies

Check back next month to discover which categories and deals store you should be focusing on in June (or learn how to plan a comprehensive strategy for the whole year right now).

The post Monthly Deep-Dive: Deals to Target for July appeared first on Second Street Lab.

Since 66% of all deal purchases come from email, sending daily deal emails to alert your customers of what you have to offer is incredibly important.

The Value of Multiple Deal Emails

While we recommend only sending one deal email a day most of the time, there are a few situations when it makes sense to send a second deal email. Here are a few reasons you might consider sending one:

• Promote your deal store. If you are running a deals store in addition to the deals regularly featured on your site, it’s well worth sending a special second email to your customers announcing the store. Design the email to reflect the store’s theme, and feature your most compelling deals.




• Send a “Last Chance” email for an outstanding deal. If you are featuring an especially desirable deal that is about to close, send an email to your customers to make sure they won’t miss out. Just make sure that you don’t do this too often, and that when you do the deal you feature wasn’t already included in the daily deal email.

Examples

This “Last Chance” email from Pantagraph with the subject line “Today’s Deal Reminder: Don’t miss out…”, a full 25% of sales for the featured deal came on Sunday, which is the double the average! In fact, the Sunday revenue doubled that of Saturday.

Best Practices for Sending Additional Deal Emails

In those situations when you do want to send more than one deal email in a day, keep the following few tips in mind to make sure that you don’t end up alienating your audience or seeming like a spammer. The key points to remember? Less is more, and exact repetition is never your friend.

1. Don’t overdo it. Stay focused on your regular morning email, and only use the additional emails when you have something really valuable to say. You want to be sure that you don’t annoy your customers by cluttering up their inboxes! When it comes to email marketing, quality trumps quantity every time.




2. Make sure you change your subject line to reflect your special offer. If you don’t change your subject line, most of your audience will assume that the second email was a mistake and delete it without opening it.




3. Never send the same email as you did in the morning. Under no circumstances should you ever send an identical email twice, let alone twice in one day. If you aren’t changing the subject line and featuring different emails, what’s the point? Repetitive emails are one of the fastest ways to convince your audience to unsubscribe.




4. Include a special promo code at the top of the email. Since you are sending your customers two emails in one day, you want to make it worth their while to open the second one by including a special offer, like a $5 off promotional code. (Here are a few tips on using promotional codes).




5. Don’t overdo it. Again – DO NOT overuse this feature! If you do, you risk turning off your audience and turning interested potential buyers into annoyed opt-outs who won’t ever be back again.

How are you planning to use additional deal emails to market your program?

The post Best Practices for Sending Multiple Deal Emails in One Day appeared first on Second Street Lab.