Since 66% of all deal purchases come from email, sending daily emails to alert your customers of what you have to offer is incredibly important. While we recommend only sending one deal email a day most of the time, there are a few situations when it makes sense to send a second deal email. Continue reading
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April 2013 Round-Up: Top Deals
The top April deal ideas that turned out to be top performers were all either restaurant deals and adventure deals. See the full list of which deals and deals sites generated the most revenue in April. Continue reading
April Round-Up: Top Contests
Learn which April contest ideas turned into great successes As summer is approaching, the top April contest ideas list is full of makeover and vacation contests, from home makeover big giveaways to destination sweepstakes. As always, photo contests focusing on … Continue reading
Top Takeaways: 9 Tips for Maximizing Your Promotions Revenue This Summer
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions! A great way to capture a share of the seasonal revenue is to run online promotions – like a deals store and a contest – and to target advertisers your customers are already planning to spend money with. Continue reading
Advertisers to Target for Summer Deals
No matter what promotions you are running this summer, consider approaching these advertisers about featuring summer deals on your site. After all, summer is when your audience is most excited to get out of the house and go somewhere, and also the perfect time to refurbish the house or make some improvements to the yard in anticipation of 4th of July barbecues. Continue reading
How to Create a Custom Facebook Tab for Contests & Promotions
One way to optimize your Facebook page for contesting is to create tabs to advertise your contests. Facebook tabs are the little apps that live at the top of your page, right below your cover photo. Every page comes preset with certain tabs, but you can also add up to 10 custom tabs to your page. Continue reading
What Do All Successful Deals Programs have in Common?
Deals programs are too important to be anyone’s side project – they demand (and deserve) full-time attention. But you’re busy, and you have a lot of products to sell. It’s easy for deals to get lost in the shuffle. One way to ensure a consistent deals focus is to appoint a dedicated expert to be the driving force behind your program. Continue reading
Why Building Email Database Is Essential to Your Contesting Strategy
Every time you run a contest – no matter what your other goals are – you should ALWAYS make a concerted effort to grow your email database. As wonderful as sponsorship revenue and site traffic are, your database has the ability to generate fresh revenue over and over again. It’s a gift that keeps on giving, and you own it. Continue reading
Case Study: Valentine’s Contest + Deals Store = $12K in Revenue
At the Killeen Daily Herald, we have been running our deals program – BuyTexasDeals.com – since 2010. We have more recently begun to explore the intersection of contests and deals, and our 2013 Valentine’s promotion revealed just how lucrative this combination can be. Continue reading
How to Get a Date…on Your Registration Page
There are certain fields that you always want to include on your registration page – like name and email address – and every registration page you set up should include an email opt-in. However, while it’s a good idea to keep your registration pages as simple as possible, there are a few other fields you might want to include: Date of Birth and Anniversary. Read on to find out why. Continue reading
