The Southern (Carbondale, IL) teams up with the Poshard Foundation to provide funds for local flood relief. Readers simply fill out the form to sign up for the paper’s Today’s Deal program and they will donate $1 for every reader who registers. A generous way to use your deals program to help your community – awesome idea.
Capital Newspapers‘ Sundara Inn & Spa Deal is the most successful deal on the Deadline Deals platform to date. In the two days it was available, the spa (located 60 miles outside the market) deal sold over 850 cards at $125 a pop for a grand total of (drum roll, please) $106,250! Travel deals are becoming more popular on Deadline Deals and this one really took the cake. Congrats to Capital Newspapers, who also was our Deadline Deals Affiliate of the Month for January!
Deadline Deals, Second Street’s daily deals platform, is growing in huge numbers each month. Earlier this week, we released a much-anticipated feature: the ability to generate credits for users as part of promotional campaigns or an incentive for users to refer their friends to make their first purchase.
You can generate one-time use or multipurpose codes that users can enter into their account as credits for future purchases or you can generate credits for users if they reach certain thresholds in signing up additional user accounts.
If you have any questions about credits or any Deadline Deals questions, you can contact Deadline Deals Affiliate Support at affiliatesupport [at] deadlinedeals.com or 314-880-4914
We’ve just released a new “group buy” gift card feature in UPICKEM. It is designed to help you compete with national companies like Groupon and others who are gaining ground daily with your local advertisers (and if they aren’t in your market yet they will be soon).
It works like a regular half-off gift card except:
1) A certain number of people have to purchase the gift card in order for it to be activated.
2) Users buy the card and tell their friends and family about the deal to try to get them to purchase as well.
3) Once the minimum is met then the deal is good for them and as many others who purchase before the maximum has been reached or the deal expires.
Here’s a real-world example to try to better illustrate it:
1) I see on your website that I can get at $50 gift certificate for $25 to Tony’s Steak House if 40 are sold by Friday at noon.
2) I put in my credit card information and buy one. I’m told my card will only be charged if 39 others buy it as well and I’m encouraged to tell my friends and family on Facebook, Twitter, email, etc.
3) Once the 40th person buys one she and the 39 others get an email with a link to print the gift card (or an indication it is to be shipped depending on their shipping option).
4) Anyone else at this point gets the deal immediately when they buy until the time runs out or a maximum is met.
Benefits to the advertiser:
1) Typically only one gift card is available at any time (“deal of the day”). So they get exclusive focus during the promotion.
2) They get foot traffic into the store/restaurant.
3) They get their name out there when people use social media and email to rally friends and family about the deal.
4) They get advertising in your traditional media and website touting the deal.
5) Typically they’d keep 50%-70% of the sale amount (that’s what your competitors give them).
Benefits to you (the local media company):
1) Typically you’d make 30%-50% off every card sold (that’s what your competitors make).
2) You build a rich email database of users to which you can solicit other deals and offers.
3) We charge the same low rates as we currently do for traditional gift card purchases.
As always, please feel free to reach out to us with any questions. And, this new feature also works with coupons and products along with gift cards.
