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Archive
Posts Tagged ‘makeover’
Kansas City Magazines’ Makeover Contest Produces Dazzling Results
Background:
The Pitch is a Kansas City, Missouri based alternative weekly that covers all things happening in and around the city – from upcoming concerts to the newest barbeque joints to try. With a decade of experience running online contests, The Pitch is no stranger to the world of online promotions.
Challenge:
The Pitch recently launched a new magazine, Her Kansas City, a local magazine devoted to women’s interests. Their team needed to grow awareness in their target market for Her Kansas City and increase loyal readers for The Pitch, plus build strong relationships with advertisers for both publications.
Solution:
The team at The Pitch decided to run a “Make Me Over” contest to build their subscriber base. They partnered with eight local salons that each gave a makeover to one contestant. Then, they secured seven sponsors, ranging from a fitness program membership to a personal stylist to a lingerie boutique. By promoting the contest on their website, in print – both with The Pitch & Her Kansas City – through email marketing and social networking, the magazine was able to drive nearly 1,000 players to the contest. At the right, you can see a print ad, with exposure for the sponsors, they ran to announce the winner. Sponsors’ logos were also used in online promotion of the contest.
Results:
After a month and a half long voting period, the contest generated more than 10,000 votes and had 937 players. Throughout the duration of the contest, Her Kansas City gained 400 fans on their Facebook Page.
Why the Make Me Over contest was successful:
- The magazine used integrated promotions to grow awareness for the contest.
- Daily voting enticed players to return often to the contest, which drove over 10,000 votes and an impressive amount of page views.
- Because contestants won by acquiring the most votes, this encouraged social sharing, resulting in more players.
We recently hosted one of our partner’s favorite webinars (okay, it’s one of our favorites, too) – 30 Contest Ideas in 30 Minutes. During this webinar, Julie Foley, our Director of Affiliate Success & Matt Coen, our President, reveals the top 30 contest categories run on UPICKEM in the past year. Each category comes complete with several examples for you to get your contest-building creative juices flowing to help build out your year-long contest calendar.
If you weren’t able to attend the live session, watch a recording in our resource center.
Be sure to check out all the contests mentioned in our webinar.
Categories: Contesting Best Practices Tags: 30 in 30, baseball, basketball, big giveaway, bracket, contests, halloween, high school, holiday, home remodeling, kids, magazine, makeover, march, music, news, newspaper, pets, photo, radio, restaurant, singing, sports, submission, sweepstakes, top contests, tv, video, webinar, wedding
KZST-FM (Santa Rosa, CA) encourages their listeners to whip their colleagues, spouses, or perhaps even their own desk into shape with this unique makeover contest. The winner gets a desk makeover from Grace Brooke, KZST’s professional organizer. Man, and I thought my desk was a tad untidy!
A brand new Lowe’s is opening near CIKR-FM (Kingston, Ontario) at the end of this month. In honor of their grand opening, the rock station decided to go on a hunt for their worst local handyman. Listeners submit photos of their failed (or the “I’ll-fix-it-next-weekend”) project in hopes to win a gift certificate to the Home Improvement Warehouse – who sponsored the contest. The 10 worst entries receive a $150 gift card and are finalists for the grand prize (a $1,500 Lowe’s gift card!), which will be announced at the grand opening celebration. A fantastic example of an advertiser-centric contest!
If you’re looking for a way to incorporate your local car dealership with your next UPICKEM contest, look no further! The San Diego Union-Tribune ran a sweepstakes for local Honda owners in which they win a makeover valued at $2,000 from one of 9 local dealerships who participated in the contest. To make a good contest even better, a heartfelt video of one of the winners receiving her Honda makeover is posted on the contest’s welcome page. What a fantastic idea to run around the holidays.
The Athletic Club and London Free Press want you to get back into shape this fall with their weight loss challenge. This two photo submission contests garnered a great number of entries and was very well executed. Love the logo on the welcome page!
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