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Archive
Posts Tagged ‘radio’
Below we shared the top 10 individual deals and the top 10 deal sites on our platform from February 2012.
Some of our top deals this month included higher priced items. Buyers, especially for the Schuckers Oyster bar & Grill deal, didn’t mind paying the higher price because the deal aligned well with the average ticket at the restaurant. Be sure to offer a multiple price points to help give buyers more choices.
And, don’t forget that golf season is just getting into the swing of things. Be sure to include the ever-popular golf deals in your mix!
Top 10 Deals by Total Revenue
1. The Sacramento Bee’s Winchester Country Club Golf Deal
2. News and Observer’s Shuckers Oyster Bar & Grill
3. The Washington Post’s The Greenbrier’s Two Night Package
4. Lincoln Journal Star’s Patty’s Pub Voucher
5. KY3-TV’s B & B Theaters
6. New York Daily News’ Diamond Vision
7. WCHL-AM’s The Meat House
8. The Sacramento Bee’s Timber Creek Golf Course
9. The Washington’s Post’s TheCityTour
10. KCOY-TV’s Pajaro Valley Golf Club
Top 10 Deals Sites by Total Revenue
1. The Washington Post
2. The Sacramento Bee
3. HalfPriceCincy
4. KY3-TV
5. Omaha World-Herald
6. News & Observer
7. Lincoln Star Journal
8. St. Louis Post-Dispatch
9. New York Daily News
10. Quad-City Times
Each month, we share the top deals sites and the top individual deals. Below you’ll find the stats for January 2012.
It is worth noting that the two top deals this month both gave users multiple options to choose from. In the case of Gary’s Food, users were able to choose from a high and low price depending on their spending needs. The Washington Post offered a deal with different service options at the same price. By employing either approach, you can make your offers appeal to a wider audience and generate more revenue for your site and your advertisers.
Top 10 Deals by Total Revenue:
1. KCRG-TV & The Gazette‘s Gary’s Food
2. The Washington Post‘s Yogaville
3. The News Tribune‘s WallyPark
4. St. Louis Post-Dispatch‘s Bartolino’s Osteria & Bartolino’s South
5. The Washington Post’s Station 4
6. KCRG-TV & The Gazette‘s Clarion Inn of the Amana Colonies Wasserbahn Waterpark Resort
7. The Washington Post‘s Yogaville
8. Quad-City Times‘ Famous Dave’s BBQ
9. KCRG-TV & The Gazette‘s Gary’s Food
10. Bradenton Herald‘s Anna Maria Oyster Bar
Top 10 Deals Sites by Total Revenue:
1. The Washington Post
2. KCRG-TV & The Gazette
3. Half Price Cincy
4. Quad-City Times
5. St. Louis Post-Dispatch
6. Omaha World-Herald
7. KY3-TV
8. Arkansas Democrat-Gazette
9. New York Daily News
10. Charlotte Observer
Categories: Contest Examples, Contesting Best Practices Tags: babies, contests, football, january, newspaper, photo, radio, sports, sweepstakes, tv
We recently discussed reasons to run Side Deals, which leads us into another popular model for deals programs – Seasonal & Category Stores.
Seasonal and Category Stores are a way to expand what you started with Side Deals. Unlike Side Deals, these offers are organized around a specific theme or season. By curating deals with a theme in mind, you can elevate them to something more unique. Any holiday is ripe for creating a seasonal store including Valentine’s Day, Mother’s and Father’s Day, and Christmas. One of the key tenets of “Deal Appeal” is running a deal that is seasonally appropriate, and a Seasonal Store plays into this strength perfectly. Seasonal Stores open up opportunities by creating a new area for non-featured deals to live or deals with inventory limitations. This gives you the flexibility to approach merchants you may have passed over because of a restriction on their deal. You can approach a category store much in the same way.
Category store examples include geographically-focused deals, Summer Savings, Golf or Travel Deals, or even a sub-category like Pizza Deals with merchants from across your entire market. A best practice for Seasonal Stores is to plan them far in advance of the holiday. That way, you can be strategic about your promotions for the deal and get your sales team focused and roused up about getting the best offers possible. Finally, whatever theme or category you pick, make sure the deals fit with it, so that you can have a cohesive group of deals to present to your users.
Next, we discuss using a Deals Mall to add a little spice to your deals program.
Categories: Deals Best Practices, Promoting Contests Tags: category stores, deals, local media, new models, newspaper, radio, seasonal deals, seasonal stores, side deals, tv
WFNI partners with Jim Beam for their UPICKEM College Basketball Contest
BACKGROUND:
WFNI and 1070thefan.com took part in the annual national college basketball contest from Second Street. WFNI is owned by Emmis Communications. Its Digital team understands the importance of integrated campaigns, using not only online ads to promote this contest, but also on-air talent across all three of its stations in the Indianapolis area.
CHALLENGE:
Indianapolis has several media companies that run their own version of the College Baskeball contest. WFNI needed to present an idea to their sponsors that helped them stand out from the rest.
SOLUTION:
WFNI’s Bracket Challenge combined their listeners’ passion for the station and its personalities with the excitement of the year’s biggest college sports event to leverage a powerful interactive marketing opportunity for their sponsors. WFNI took advantage of the Second Street national prize of $1,000,000 to the player with a perfect bracket. Players also competed for round by round national & local prizes. Rather than being tied to their original picks, players picked each round progressively which kept them “in the game”, thus increasing exposure to the sponsor’s message.
The promotion for their College Basketball Contest included on-air ads, online banner ads and email reminders before each round. The presenting sponsor was Jim Beam Whiskey. The online component, beyond ROS ads, included additional online banner and radio spots promoting the contest. A larger display at the top of the contest page featured the sponsor’s logo and video commercial.
RESULTS:
UPICKEM College Basketball Bracket Contest brought WFNI $7,000 in revenue from three sponsors and had over 1,000 player participants coming back each week for 5 weeks to play.
Why the WFNI Auto Racing contest was successful:
Integrated station support. The Bracket Challenge was promoted heavily with all WFNI products including on-air talent mentions, on-air promos, online ads, VIP pickers from the station and an email campaign. Plus, all ads were sold for the full 5-week campaign.
 The group commerce space continues on a dynamic and exciting path of growth and expansion. More and more, we are seeing deal sites take cues from traditional ecommerce sites and create shopping environments – more deals, deals organized around a theme or season, and deals running beyond a single day. Ultimately, high deal quality and solid promotions will continue to drive the most revenue, but by enhancing your current site with a new approach, you can maximize your revenue and growth potential in 2012.
While certainly not a new phenomenon, Side Deals now have a more distinct role than ever. The original motivator for having Side Deals was simply to give users more variety of deals than a deal-a-day could offer. The thought was more deals meant more revenue with side deals being an area to post deals that you knew weren’t Featured Deal quality but still wanted to run. Many sites that have tested Side Deals have come to the conclusion that Side Deals as their own category aren’t huge sellers. Rather, by using Side Deals as a way to extend the life of Featured Deals, they’re seeing much better results.
This also highlights a greater trend that 24 hours isn’t always enough time to maximize sales. For example, The Miami Herald had a recent successful deal in which 65% of deals were sold after the first day. They run their deals for a total of seven days – one day as a Featured Deal and six days as a Side Deal. This approach allows you to have more deals per day and populate the site with the same high-quality deals you approve as your Featured Deals. Moreover, this begins to lay the groundwork for another trend – the emergence of Seasonal and Category Stores.
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