Categories: Contest Examples, Contesting Best Practices Tags: babies, contests, football, january, newspaper, photo, radio, sports, sweepstakes, tv
Top 5 Reasons to Run an Auto Racing Contest
1. Large footprint in the U.S.
– 37 races all over the country – from Daytona to Las Vegas!
2. Longest running UPICKEM National Sport
– 37 weeks of revenue for your media company
3. Desirable demographics
– Huge audience of young people and families
– 75 million fans – 1/3 of the U.S. adult population
– 60% male, 40% female
– 80% of fans 44 or younger
– 40% of fans have kids under 18
4. The U.S.’s No. 1 spectator sport
– Holds 17 of the top 20 highest-attended sporting events in the nation
– The No. 2 rated regular season sport on television
5. Broad appeal Means Large Number of Advertiser Categories to Pitch To
– Auto Dealers
– Award/Trophy Stores
– Banks & Financial Services
– Big Box Retailers
– Bike Shops/Cycling Stores
– Car Audio/Window Tinting
– Doctors/Dentists
– Golf Course/Pro Shop
– Gyms/Fitness Centers
– Hardware Stores
– Home Audio Stores
– Insurance Providers
– Local Pubs/Bars
– Local Utilities
– Mechanics
– Movie Theaters
– Outdoor Stores
– Plumbers
– Restaurant Chains
– Sports Stores
– Sports/Recreational Centers
To learn more, watch a recording of our “How to Sell an Auto Racing Contest” webinar.
Montana is home to two great universities: The University of Montana & Montana State University. Billings Gazette (Billings, MT) decided to capitalize on the rivalry between the Grizzlies & Bobcats by running this simple sweepstakes in which two fans will win tickets to the match up in November. What a simple, fantastic contest. Bonus points for having an opt-in for their Today’s Deal program on the submission page!
My Pet Rox the Black and Gold from WEZB-FM (New Orleans, LA) has the formula for a successful contest:
Football + Pets + Sponsors = Touchdown!
The pet with the most votes (vote count is currently over 100K!) helps their owner win 4 tickets to a game in the Saints Dome & more…all worth $1750!
Here’s what the winner scores:
- 4 tickets to the Jan 1st Black & Gold game!
- Plus a week at Camp Bow Wow Uptown
- $200 in Lakeside Shopping Center gift certificates
- $100 in pet food and clothes from Lakeside Pets
- $100 to The Melting Pot courtesy of Toyota of Slidell
- $100 to The Olive Branch courtesy of Toyota of Slidell
What a fantastic contest – it combines sports & pets, which are 2 of of our top 30 contest ideas!
Categories: Local Sports Contests, October, Pet Contests, Photo Contests, September Tags: car dealership, cats, dogs, football, pets, photo, radio, sports
We recently hosted one of our partner’s favorite webinars (okay, it’s one of our favorites, too) – 30 Contest Ideas in 30 Minutes. During this webinar, Julie Foley, our Director of Affiliate Success & Matt Coen, our President, reveals the top 30 contest categories run on UPICKEM in the past year. Each category comes complete with several examples for you to get your contest-building creative juices flowing to help build out your year-long contest calendar.
If you weren’t able to attend the live session, watch a recording in our resource center.
Be sure to check out all the contests mentioned in our webinar.
Categories: Contesting Best Practices Tags: 30 in 30, baseball, basketball, big giveaway, bracket, contests, halloween, high school, holiday, home remodeling, kids, magazine, makeover, march, music, news, newspaper, pets, photo, radio, restaurant, singing, sports, submission, sweepstakes, top contests, tv, video, webinar, wedding
“Biggest Fans” is one of the top contests categories run on UPICKEM. “Bolt Fever” from The San Diego Union-Tribune is a testament to why these contests are so popular. Appealing graphics, a topic that reaches a large audience and high participation make this contest a touchdown.
